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Discover South Africa

April is a special month for us as we commemorate the first democratic non-racial elections that were held on April 27th 1994. It was then the modern South African wine industry was born. Since South Africa’s return to international trade, our wines have taken a quantum leap forward. The growth has been driven by an exponential increase in quality, with each new year delivering exciting new wineries, more innovative young winemakers, and even better wines. International wine critics praise the creativity, originality and quality of the wine and share the view that South Africa is the most dynamic and exciting New World wine country at the moment.

2019 is a significant year for South Africa.

    We celebrate our 360 years of winemaking history. The first wine was made in 1659.      
    We celebrate our 25 years of democracy. Nelson Manela was elected in 1994.

 This year the month-long, market wide campaign in April was action packed including:

Foodie South African Wine Safari where 20 lucky foodies had the first glimpse of what the April campaign had to offer on 15th March by visiting four very different restaurants in one evening sampling two delicious dishes complemented by two South African wines at each outlet. Thanks Chilli Fagara, Mr Wolf, Coffee Academics and Toripon for showing us that for every cuisine, there are also South African wine to match. 

Watch the video here

Taste South Africa at Taste of Hong Kong from 21st to 24th March was the prelude to Discover South Africa April campaign. Food and wine lovers were impressed by the quality of South African wine and joined us at various April activities.

100 restaurants, bars, retailers and online shops offered special promotions, happy hours, wine flights and wine pairing menus to showcase the high quality and diversity of South African wines. 

The annual ‘Discover South Africa’ walk-around wine tasting where guests could try wines from the classic to new regions, and from established winemakers to young guns, accompanied by delicious South African tapas and snacks. The event was raved by guests as a tasting full of vibes and enthusiasm.

Watch the video here

South African chef Chantel Dartnall appeared as guest chef at SKYE in The Park Lane Hotel Hong Kong, a Pullman Hotel. Voted the Best Lady Chef in the World 2017, Chef Chantel is well known for creating the art of nature on her plates, cooks from the heart with edible. She and SKYE’s team prepared exquisite 5, 6 and 7-course menus paired with even more South African wine over four days. 

And it was not only about winning and dining, wine’n’things Chef Chantel dinner featured a silent auction of special bottles of South African wines where proceeds was donated to the Anna Foundation, an organisation committed to providing 3’R’s – Reading, Running and Right-ing to rural farming communities in the Western Cape, South Africa. Close to HK$30,000 was raised.

Chef Chantel then headed to Macau for a media dinner at Wynn Macau followed by a cooking demonstration for young chefs and Culinary Arts students at Macau Institute for Tourism Studies.

The Foreign Correspondent’s Club (FCC) hosted a 4-course South African wine dinner paired with 6 South African wine from sparkling (Méthode Cap Classique, MCC) to port style sweet wine for its members where South African Consul-General Ntshinga was the guest of honour.

April ended on a high note with the South Africa Freedom Day cocktail reception organised by the South Africa Consulate-General where a few hundred guests including various countries’ officials, business communities, fellow South Africans and friends of the country gathered to celebrated the 25th years of democracy in South Africa with fantastic South African wine, food and performances.

On 15thJune, South African wine lovers got together again at To Be Frank for #DrinkChenin Day. Chenin Blanc may be originated from Loire, France but the grape variety thrives in its adopted home South Africa which has the world's highest planting of the variety. Chenin Blanc is versatile and can be from bone dry to luscious, sparkling, sweet, single varietal or used in blends. It is a great companion to food because its acidity cuts through any oiliness. Chenin Blanc’s versatility enables it to complement a diverse range of cooking styles including delicate Japanese cuisine, aromatic Thai dishes, rich Shanghainese food and hearty Western fare. 

If you miss the April campaign, join us this autumn for National Braai Day (aka barbecue) on 24thSeptember and Pinotage Day on 12thOctober, and support us at Moontrekker

Stay tuned for next year’s Discover South Africa 2020 campaign! 

Highlights from April Campaign: